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This company exists to foster leadership in practice among industry, government and community organizations. We believe in evidence based decision making, observing and asking why and that research should come before action. We believe that Knowledge Can Change the World.

Knowledge To Practice

Five steps for creating a professional-looking infographic – recent perspectives from an NSERC CREATE Workshop

Shelagh Pyper

In a crowded online world, it can be hard to make a message stand out. The sheer volume of content filling our news feeds forces us to skim through dozens of posts at a time, taking in information at a glance. When it comes to sharing research, how can a scientist hope to compete?

Infographics are a great way to make your content stand out against the rest. The power of visual tools is borne out by research: tweets about new research that include a infographic result in 8.4 times more retweets and 2.7 times more article visits. Beyond making your message more exciting, infographics also make your message more accessible.

If you want your research to be shared as much as possible, infographics are an excellent option, but how do you go about making one? Can you make one even if you can’t draw?

These questions formed the theme of a workshop we presented last month to graduate students in the NSERC CREATE Environmental Innovation program.

Communication skills developing during grad school can be key to a student’s future success. Whether conducting research as an academic, consulting in the private sector, drafting policy with an NGO or government agency, or something else (like becoming a science communicator!) being an effective communicator is critical. A researcher could be conducting highly important work in their field, but if no one understands their message, it won’t have much impact in the end.

While graduate students have many opportunities to practice their communication skills (presenting at conferences, making posters, writing papers, etc.), specific instruction on how to communicate creatively to broader audiences is often missing. At Fuse, we take communication seriously, so we hoped to fill the gap by sharing some of our tips for visual communication.

Through the workshop, participants worked towards building a draft of their own infographic. We first covered how to identify their target audience and tailor their message accordingly. Then in the second half of the workshop, we covered how to use graphics to tell a story visually.

Over the course of three hours, we had an active session with great discussions and interactive games. we designed an active workshop not just to make it fun (though that’s a good enough reason on its own) but to help make the messages stick. After completing the workshop, students left with a draft of their own infographic.

The skills covered in the workshop are applicable to much more than infographics. Presentations and poster sessions are a frequent part of research, and too often we forget that these are visual media.

The basic principles for creating a good infographic are the same for making effective posters or presentations:

  • Know your audience

Who is your target audience? The answer to this question will affect what part of your message you choose to highlight, as well as the language you use. If your target audience is “the public,” are there any specific groups you wish to reach in particular? (e.g. landowners, anglers, etc.)

  • Avoid jargon

Use plain language to describe your message. Jargon is alienating and frustrating to those who don’t have the necessary background. Even if your audience is made up of academics, they may not know the specific terms associated with your research topic. At a conference, it’s always refreshing to see a presentation or poster that uses plain language.

  • Prioritize the “meat” of your message

Emphasize the following: why should we care, what was the main finding, and what does this mean? Methods and extra background info are secondary. Statistics are tertiary.

  • Less text, more pictures

Tell your story with graphics rather than text. Reading lots of text is exhausting and it makes concepts harder to visualize. Using pictures will make your message easier to understand and more memorable.

Once you have those basics covered, its time to start illustrating.

5 Steps for making your friends think you’re an artist (even if you’re not):

1.      Use a grid

This is so simple but so important. Ensuring that your text boxes and graphics line up properly will make your infographic look polished. Most beginner-level software options like Powerpoint will help you by “snapping” your text boxes and images in place. If you want to take your game to the next level, the Adobe Creative Suite will give you all the tools you need.

2.      Use icons that are the same style

We’ve all seen Powerpoint slides or posters with random clipart that feels out of place. Ensuring that your graphics have the same style will make sure that everything feels cohesive. Resist the urge to mix-and-match icons from different sources. You can find free icon sets at,, and (remember to credit the source!)

  Which icon set looks most harmonious to you? Note how the more delicate plant stands out from the three heavy, chunky icons. The tree icon on the right feels like it belongs with its chunky style and distinct negative space (the white line around the trunk). Icons from  freepik .

Which icon set looks most harmonious to you? Note how the more delicate plant stands out from the three heavy, chunky icons. The tree icon on the right feels like it belongs with its chunky style and distinct negative space (the white line around the trunk). Icons from freepik.

3.      Silhouettes look great and are the easiest style to match

Silhouettes are also easy to make yourself. Need an icon for a piece of field equipment you frequently use? Take a picture of it and then trace over the image to make your simple silhouette.

  The simple flat silhouette style ensures that the wolf, trees, and machinery look crisp and modern.

The simple flat silhouette style ensures that the wolf, trees, and machinery look crisp and modern.

4.      Choose a colour palette and stick to it

You can find lots of great palettes at (go to “Explore” and you can find nice palettes by searching key words. Mousing over the colour swatches will give you the RGB codes for each colour in the palette). A harmonious colour palette is one of the big things that will make your infographic look professional. 

  The same infographic, one with randomly picked blue backgrounds, one with blues that are part of the same colour palette.

The same infographic, one with randomly picked blue backgrounds, one with blues that are part of the same colour palette.

5.      Use fonts of the same font family

A font family includes the bold, semibold, italic, light, etc. versions of a single font. Sticking to the same font family is the safest way to make your infographic text look cohesive. You can download free fonts from (I like Open Sans as a good all-around font. If you use a downloaded font in something like a Powerpoint presentation, make sure to embed the font with the file.)

Putting it Together:

So you’re ready to make your infographic, but what software should you use to put it together? I’ve listed some options below for different skill levels.

     (for the total beginner: easy drag-and-drop interface)

     (for the total beginner: easy drag-and-drop interface)

Powerpoint (beginner: familiar but slow. Follow instructions here to export slides into high quality images; the default setting only exports in low resolution)

Gimp and Inkscape (intermediate: a free, open source alternative to Photoshop and Illustrator)

Adobe Suite (Photoshop, Illustrator, InDesign, etc. The best-of-the-best, but will cost you. The student subscription is about $20 a month for the full Suite, but check your institution)

Follow these simple ideas and you will find yourself quickly emerging as an infographic star! Keep us posted on how it goes, and share your products with us: @fuseknowledge and @kate_sciart.

Written by Kate Broadley, an Ecologist and Science Communicator with Fuse Consulting Ltd. Are you looking for an infographics workshop to train your staff or colleagues? Reach out to us and lets talk:

Boosting your article’s visibility with altmetrics

Shelagh Pyper

5 minute read

After many months of hard work, you finally publish your manuscript. Hooray! Give yourself a pat on the back, because you deserve it. Your findings are finally out there for the world to see, and you can now sit back and wait for the response… but what will that look like? It will take years to see citations add up, and citation rates won’t tell you what impact your work is having beyond the scientific community. What if you could track engagement in real time to find out who is discussing your research and what they think about it?

Altmetrics (or “alternative metrics”) are gaining attention as an important tool to track the impact of scientific works, yet there is a long way to go in raising awareness about their utility. Here, we will go over the basics of how altmetrics work, and how you can better harness this growing tool.

Altmetrics: revealing the power of social media.

Unlike traditional scholarly metrics that track citation rates, altmetrics track the spread of science through social media. This information complements traditional metrics, and provides a way to measure overall interest in a paper and public engagement online.

The biggest altmetric aggregator is To compile an altmetric score, Twitter, Facebook, blogs, news articles, and Mendeley are scanned for mentions of academic papers. Many journals now automatically display the altmetrics breakdown with your paper (example). To be counted towards the altmetric score, a post or tweet needs to include the DOI link of the paper. More tweets and posts add up to a higher altmetric score for that paper. In this way, an altmetric score gives you a measure of how actively people are sharing your paper online compared to other articles.

Altmetric scores go hand-in-hand with citations

On their own, altmetrics produce an easy way to track interest around a paper, but they also serve as a predictor of future citation rates. For instance, a 2016 study found a strong positive relationship between Twitter activity and citation rates of ecological papers. In fact, twitter activity was a more important predictor than the journal impact factor. This may reflect the findings of some research that social media tends to foster informal discussions among researchers within disciplines.

Altmetrics can also be used to track public engagement by tracking media exposure. However, if reaching a public audience is your goal, it is important to check that your work is being retweeted and reposted outside of your immediate academic community. Using altmetrics, you can pull up the actual tweets and posts themselves, to find out who is sharing your work and what they are saying about it. This can help you find out whether your work is reaching its intended audience, and whether they are interpreting the results correctly. Fostering relationships with community organizations online may help your content reach a wider audience beyond your academic circle.

Making Altmetrics work for you

So you’re excited about these new tools and keen to boost interest in your work, but not sure how to improve your altmetric score? Here are some tips for increasing your online following and making your research more likely to be shared:

Building and maintaining a twitter account is a great way to network with other academics in your field. Tweeting during conferences is an effective way to build your online network.

When you tweet about your research, don’t forget to include the DOI link, or else it won’t be tracked by altmetric aggregators. Meta-analyses, reviews, clinical trials, and overall shorter articles tend to receive more tweets, so pay special attention to these.

One of the best ways to promote interest in your work is to include an infographic or visual abstract. A recent experiment found that including a visual abstract or infographic in a tweet resulted in an 8.4- fold increase in retweets and a 2.7- fold increase in article visits. Infographics may also help your intended lay audience digest your key findings. For example, check out our infographics on invasive Prussian carp and neonicotinoid effects on bees. There are some great guides online to help you get started.

Altmetrics: an exciting opportunity

Altmetrics are a rapidly evolving tool, and research into their use and impact is ongoing. By taking an interest in in how your work is shared online, you can more rapidly track the impact of your work and take initiative to improve engagement with your research.  Try some of these tips when you publish your next paper, then watch your article gain new life on social media while waiting for the citations to roll in.

Written by Kate Broadley, an Ecologist and Science Communicator with Fuse Consulting Ltd. @FuseKnowledge in Edmonton. You can follow Kate on Twitter at @kate_sciart, or contact her at


Andersen, J. P., & Haustein, S. (2015). Influence of study type on Twitter activity for medical research papers. In Proceedings of the 15th International Society of Scientometrics and Informetrics Conference: 26–36

Ibrahim AM, Lillemoe KD, Klingensmith ME, Dimick JB (2017) Visual Abstracts to Disseminate Research on Social Media: A Prospective, Case-control Crossover Study. Annals of Surgery. doi:10.1097/SLA.0000000000002277

Peoples BK, Midway SR, Sackett D, Lynch A, Cooney PB (2016) Twitter Predicts Citation Rates of Ecological Research. PLoS ONE, 11(11): e0166570.

Sopan A, Rey PJ, Butler B, Shneiderman B (2012) Monitoring Academic Conferences: Real- Time Visualization and Retrospective Analysis of Backchannel Conversations. 2012 International Conference on Social Informatics, (SocialInformatics): 62–69.

Sugimoto CR, Work S, Larivière V, Haustein S (2017) Scholarly use of social media and altmetrics: A review of the literature. Journal of the Association for Information Science and Technology, 68: 2037–2062. doi:10.1002/asi.23833

How will we recover boreal caribou in Alberta, and why?

Shelagh Pyper

4 minute read

Woodland caribou (boreal population) have been listed as Threatened in Canada. Provinces like Alberta are now responsible for developing plans to help this iconic Canadian species recover and become self-sustaining. Learn how the high density of linear features in Alberta’s boreal forest puts caribou at risk – and how this presents a unique opportunity for swift conservation action. 

This infographic illustrates the challenges facing boreal caribou in Alberta, including a high density of linear features and high predation rates by wolves. Learn how the province of Alberta is addressing this problem as part of their draft range plan for the Little Smoky and A La Peche caribou ranges.

Keywords: caribou, Alberta, infographic, boreal, seismic